Wednesday, 3 October 2012

Animated Discussions: The Dark European World of the Quay Brothers

Have spoken about the Quay Brothers before and their stop motion animations that create an almost microscopically scaled world of a surreal dark imagination. Almost too elegant? I don't know, but a fan I be. Anyway MOMA in New York has opened a retrospective of their filmwork including the later live action films such "Institute Benjamenta".
I think that... as often happens...the feel of their work influenced other stuff including advertising. I be trying to think of an advert from the early 2000s that did remind me of that dark world. It advertised some kind of drink. Turns out that I be thinking of an advert directed by Enda McCallion for a defunct Schnapps-based alcopop called Metz... and it featured a character called the Judderman. (You can watch it here and a clip about its making.) Watching the advert again I see it is nothing like I remembered.... and not even animation really!  What a strange thing my mind be. Maybe some apologies to Quay Brothers...... Though... Judderman was a good ad.

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